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Our Bath and Body Product Lines business plan sample covers everything you need to consider when starting or growing your Bath and Body Product Lines business. Follow this example and you can have a professional business plan today. It might even give you some ideas on how to improve your business.
\nBlissful Botanicals (headquartered in Adelaide) produces premium bath and body products. The company emphasizes natural ingredients, offering luxurious self-care experiences while championing sustainability and environmental consciousness. Blissful Botanicals provides handcrafted soaps, body scrubs, bath bombs, and lotions, along with personalized skincare consultations and workshops. Targeting urban health-conscious women in their 30s, Adelaide’s bath and body market is valued at USD 180 million, growing 6.7% annually. Seeking a $250,000 investment, Blissful Botanicals aims to launch its bath and body product line in Adelaide. This funding will support sustainable production, marketing, and operations for rapid market penetration.
\nBlissful Botanicals stands out by offering a diverse range of handcrafted products, including soaps, body scrubs, bath bombs, and lotions. They provide personalized skincare consultations and workshops, ensuring a tailored and unique customer experience. The company’s emphasis on natural and eco-friendly ingredients specifically caters to holistic self-care.
\nThe bath and body market in Adelaide is experiencing substantial growth, currently valued at USD 180 million and expanding at an annual rate of 6.7%. Influenced by trends favoring organic products, increased e-commerce, and sustainable packaging, the market presents significant potential for Blissful Botanicals to capitalize on.
\nBlissful Botanicals boldly marries nature’s purity with luxurious indulgence, crafting eco-friendly products that transform every bath into a sustainable sensory journey because they prioritize both quality and environmental impact. This distinct focus on blending luxury with environmental consciousness sets them apart from competitors.
\nIn pursuit of a $250,000 investment, Blissful Botanicals seeks to support sustainable production, marketing, and operations to facilitate rapid market penetration in Adelaide. The company’s vision extends beyond mere profit, aiming to enrich lives through botanical beauty.
\nBlissful Botanicals (headquartered in Adelaide) specializes in premium bath and body product lines. Our products are crafted with natural ingredients to rejuvenate and indulge the senses, ensuring a luxurious self-care experience for every customer.
\nTo enrich lives through the power of botanical beauty: providing exceptional bath and body products that promote relaxation, self-care, and sustainability.
\nBlissful Botanicals operates as a privately held limited liability company (LLC), ensuring flexibility, limited liability protection, and a straightforward management structure.
\nFounded in 2020, Blissful Botanicals emerged from a passion for creating sustainable and luxurious bath experiences. The company quickly established a reputation for quality and innovation in the Adelaide market with its unique bath and body product lines business plan.
\nBlissful Botanicals projects $1.5 million in revenue with a 15% net profit margin in three years. The business requires a $250,000 investment, with an anticipated payback period of two years. This is achievable because of the strong market demand and the distinct appeal of their products in the growing market.
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The ideal customer (for Blissful Botanicals) is a health-conscious female professional in her 30s residing in urban Adelaide. She values natural (and) eco-friendly products, seeking out skincare and body care solutions that are both effective and sustainable. She frequently shops online; however, she values brands that offer transparency and authenticity. This customer (is likely to be) well-informed, diligent in researching ingredients (because) she prefers cruelty-free product lines. Price is secondary to quality (and) ethical considerations in her purchasing decisions, although she remains discerning.
\nThe present bath (and body) product market in Adelaide is valued at nearly USD 180 million. In (approximately) five years, it is projected to reach USD 250 million—this, with an expected annual growth rate of about 6.7%. Key market trends involve a rising consumer preference for organic (and natural) products, increased e-commerce sales due to convenience and a heightened demand for personalized (and DIY) products. The trend towards sustainability is also influencing packaging choices, because there is an emphasis on reducing plastic waste, which further drives demand for eco-friendly product lines. However, although these trends are promising, challenges remain.
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The current regulatory environment (in Adelaide) for the bath and body product industry involves stringent (safety and labeling) standards; ensuring that ingredients are non-toxic and products are clearly marketed. Organic products are highly regulated to meet specific certification standards. Upcoming regulatory changes include stricter environmental impact assessments and potential bans on select artificial substances. These regulations may increase the cost of compliance, however, they also boost consumer confidence in sustainably produced goods, thus potentially increasing market demand.
\nMeeting customer expectations while navigating market competition and cost factors. However, maintaining consistency is essential.
\nEnsuring satisfaction and building loyalty. However, execution can falter due to various factors, leading to frustration and diminished trust.
\nRecognized for reliability and integrity. However, achieving this requires dedication, strategic planning, and consistency in values.
\nEnhancing existing lines to meet consumer trends and needs. However, this requires constant innovation and adaptability to market dynamics.
\nPromoting sustainability despite consumer hesitations. However, educating customers on its benefits is crucial for long-term impact.
\nEnhancing brand visibility and attracting new customers. However, strategies must be tailored, adaptable, and aligned with consumer behavior.
\nEnsuring product availability across Adelaide. However, the Unique Selling Proposition (USP) of Blissful Botanicals is that Blissful Botanicals stands out because it combines the purity of natural ingredients with luxurious formulations. Their commitment to sustainability, paired with a serene, holistic brand experience, offers a unique value proposition to wellness-centered consumers in Adelaide. This is crucial, although some may overlook its importance.
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Blissful Botanicals stands out (because) it combines the purity of natural ingredients with luxurious formulations. Their commitment to sustainability, paired with a serene, holistic brand experience, offers a unique value proposition to wellness-centered consumers in Adelaide.
\nThe competition (in Adelaide’s bath and body product market) features key players: Scented Serenity, EcoEssentials, and Natural Glow. Each offers distinct organic and sustainable product lines. Blissful Botanicals can leverage its high-quality (sustainable) offerings and strong brand reputation to stand out in this competitive space. However, this market is challenging because there are many options available. Although Blissful Botanicals has potential, it must navigate the complexities of consumer preferences. But, if it can effectively communicate its unique value, success may follow.
\nIn the Bath and Body Product Lines industry, a company like Blissful Botanicals (in Adelaide) would provide a wide range of products and services designed to enhance personal care; they aim to deliver a luxurious, spa-like experience at home. However, it is important to note that this might include unique formulations and soothing aromas. Although many companies offer similar services, Blissful Botanicals distinguishes itself because of its commitment to quality and customer satisfaction. This dedication may result in a loyal clientele, but competition remains fierce.
\nCreating a Bath and Body Product Lines Business Plan is crucial to navigating this competitive landscape effectively. It helps Blissful Botanicals outline strategies for product differentiation and market penetration, ultimately aiming for increased market share.
\nHandmade soaps (with natural ingredients like shea butter, coconut oil, and essential oils) are popular; however, liquid body washes and shower gels also exist. These products (gentle on the skin) are available in a variety of scents, but their effectiveness may vary. Although some prefer bar soaps, this choice often depends on personal preference. Because of their formulation, many find liquid options more convenient, yet others appreciate the traditional feel of a bar.
\nSugar and salt scrubs (which help exfoliate the skin) leave it smooth and refreshed; however, scrubs infused with natural elements, like coffee, honey, or herbal extracts, offer additional benefits. Although they provide essential nourishment, some may prefer a more traditional approach to skincare. This choice can depend on personal preferences or skin sensitivities.
\nFizzy bath bombs (in an array of colors and fragrances) often feature moisturizing and soothing benefits. Relaxing bath salts (which contain Epsom salt, sea salt, and essential oils) help detoxify and relax the muscles; however, some may prefer the invigorating effects of other products. This choice ultimately depends on one’s personal preferences, although both options offer unique advantages.
\nRich body lotions (and creams) provide deep hydration; they feature ingredients such as cocoa butter, aloe vera, and vitamin E. Light, non-greasy formulas are suitable for everyday use; however, one might find that not all products meet expectations. Because of this, it is essential to choose wisely. Although many options exist, the effectiveness can vary significantly.
\nA selection (of pure essential oils) for aromatherapy serves to promote relaxation, focus, or invigoration. Customizable blends are available for diffusers (or) topical application; however, one must consider personal preferences. Although these oils can enhance one’s experience, proper usage is crucial because they can be potent. This versatility allows users to craft unique experiences, yet care should be taken to avoid overwhelming scents.
\nTailored products (for men) such as shaving creams, beard oils, and aftershave balms are made with natural ingredients. However, this variety appeals to consumers because men are increasingly conscious of their grooming choices. Although these products provide essential benefits, they also represent a shift in societal norms. Men, therefore, are embracing self-care routines that were once considered exclusive to women.
\nCurated gift sets (which combine multiple products) are perfect for special occasions; however, customizable kits focus on specific needs (such as relaxation, exfoliation, or hydration). Although these options appeal to various preferences, this versatility enhances the overall experience because it allows individuals to select what truly resonates with them.
\nPersonalized Consultations—Offering personalized skincare consultations to assist customers in selecting the appropriate products for their skin types and preferences. This service is invaluable; however, many individuals struggle to find suitable options because they often feel overwhelmed by the variety available. Although it may seem straightforward, choosing the right product can be challenging; thus, expert guidance is essential. But, with the right advice and knowledge, customers can make informed decisions that cater to their unique needs.
\nWorkshops and Classes—Hosting various workshops on crafting natural bath and body products provides insights into the benefits of different ingredients. Aromatherapy classes focus on the use of essential oils for wellness; however, this engagement allows participants to explore alternative methods for relaxation and self-care. Although some may find these practices unconventional, they can be quite beneficial because they promote both physical and mental well-being.
\nSubscription Boxes—Monthly or quarterly subscription boxes deliver a selection of the latest or seasonal products to customers; however, some may prefer more personalized options. This service appeals to many because it offers convenience and variety. Although the idea seems simple, the execution can be complex, but the rewards are often worth it for businesses seeking to engage their clientele.
\nCorporate and Event Gifting—Customizable corporate gift solutions and packages for events enable companies to provide premium bath and body products as gifts or giveaways.
\nEco-Friendly and Sustainable Practices—Emphasizing eco-friendly packaging and sustainable sourcing of ingredients appeals to environmentally-conscious consumers.
\nBy combining a diverse product lineup with personalized services, Blissful Botanicals caters to a variety of customer needs and preferences. This establishes itself as a premium provider in the Bath and Body Product Lines industry in Adelaide. However, not every company will embrace these practices, although many recognize their importance. Because of this, competition may intensify.
\nBlissful Botanicals utilizes (a) diverse array of marketing channels to promote its bath and body product lines in Adelaide. For digital marketing, the company leverages social media platforms (like) Instagram and Facebook, which cater to approximately 40% of its customer base; however, through visually engaging content and interactive posts, these platforms help build community and brand loyalty. Additionally, Blissful Botanicals invests in email marketing campaigns, accounting for 15% of customer engagement, to deliver personalized promotions and updates directly to their customers’ inboxes. A well-optimized website and SEO strategies contribute another 10% (to) enhancing visibility on search engines. On the traditional side, Blissful Botanicals uses print ads and local magazines, attracting 20% of customers, focusing on eco-conscious consumers. The company also collaborates with local events and fairs, bringing in the remaining 15% through in-person interactions and product samplings, although this strategy may vary in effectiveness.
\nBlissful Botanicals (1) adopts a value-based pricing strategy, aligning with (the) premium quality and organic nature of its offerings. Targeting middle to upper-income eco-conscious consumers in Adelaide, the company sets pricing that reflects sustainable sourcing and craftsmanship of its products. By offering tiered pricing, Blissful Botanicals ensures affordability for new customers, however, it maintains higher price points for exclusive lines and gift sets. Seasonal discounts and membership rewards are also part of the pricing approach, because they encourage continued patronage and attract price-sensitive customers, although this does not compromise perceived value.
\nBlissful Botanicals employs (1) a blend of online and offline sales channels to connect with its customers. The primary online sales avenue—its e-commerce website—provides a seamless shopping experience, featuring detailed product descriptions and customer reviews. Partnering with online marketplaces (such as local eco-conscious platforms) expands their digital footprint; however, offline, Blissful Botanicals operates through a dedicated retail store in Adelaide, which serves as a brand flagship and experiential hub. Additionally, the company collaborates with local boutiques and spas, where curated selections of their products are available. This multi-channel approach ensures broad accessibility and convenience for diverse consumer preferences (although it can be quite challenging to maintain).
\nBlissful Botanicals (1) implements several customer retention strategies to maintain a loyal customer base. Key strategy: implementation of loyalty program, rewarding repeat purchases with points redeemable for discounts or exclusive products. Personalized marketing (2), such as tailored product recommendations and personalized birthday discounts, fosters a personal connection with customers. The company also emphasizes exceptional customer service (3), ensuring swift responses to inquiries and a hassle-free return policy. Moreover, Blissful Botanicals engages customers through regular blog posts and newsletters, offering insights on product benefits and sustainable living tips. By doing so, the company not only retains customers but also cultivates a community that shares its values, encouraging long-term loyalty. However, there are challenges: customers have varying preferences and this can complicate personalization efforts. Although the strategies are effective, maintaining consistency is crucial because fluctuations in customer needs can arise.
\nBlissful Botanicals, a leading name in the Bath & Body Product Lines industry—headquartered in the vibrant city of Adelaide—committed to harnessing the natural beauty of botanicals. The company has carved a niche for itself, delivering quality products that elevate self-care experiences. At the heart of this thriving enterprise is a robust management team, dedicated to steering the company towards continued success and innovation. However, challenges remain; this necessitates adaptability and foresight. Although the market is competitive, Blissful Botanicals thrives because of its unique vision and unwavering dedication.
\nBlissful Botanicals was founded by Amelia Hartley and her business partner Daniel Webb, embodying a shared passion for nature-inspired beauty products and sustainable practices. Amelia—who serves as CEO—brings over two decades of experience in the cosmetics industry. Her vision for the company is to create a brand that prioritizes product efficacy while also championing environmental mindfulness. Amelia’s deep understanding of market trends and consumer preferences has been instrumental in establishing Blissful Botanicals as a trusted name in the industry. Daniel, with his background in organic chemistry and product development, plays a pivotal role in crafting the unique formulations that Blissful Botanicals is known for; this has led to a range of products featuring ethically sourced and eco-friendly ingredients. Although his contributions are crucial, they often go unrecognized.
\nThe management team at Blissful Botanicals, which comprises seasoned professionals, possesses diverse expertise; collectively, they drive the company’s strategic objectives.
\nBlissful Botanicals operates with a streamlined organizational structure that facilitates efficient decision-making and agile response to market changes. The structure is relatively flat—promoting open communication and collaboration across departments. This encourages innovation and rapid problem-solving, which are crucial for maintaining a competitive edge in the fast-paced industry. The company is organized into key functional departments: Operations, Finance, Marketing, Product Development, Sales, and Customer Service; each headed by a manager who reports to the COO or CEO directly. However, because of this, it often faces challenges that require quick adjustments. Although the structure supports agility, it can lead to confusion among team members.
\nThe compensation plan at Blissful Botanicals is designed to attract, retain and motivate top talent; it includes competitive base salary, performance bonuses, and stock options that align employee interests with company success. The company also offers comprehensive benefits: including health insurance, retirement plans, and generous leave policies. Additionally, there are professional development programs and wellness initiatives that underscore the company’s commitment to overall well-being and growth of its employees. However, some may argue about the effectiveness of these strategies, but it is clear that this plan aims to foster a positive work environment for all. Although challenges exist, the dedication to employees remains strong.
\nTo further enhance its market position and operational efficacy, Blissful Botanicals utilizes expertise from a seasoned advisory board along with specialized consultants.
\nBy fostering a culture of innovation, integrity, and sustainability, the management team of Blissful Botanicals is well-equipped to navigate the challenges of the bath and body product industry. However, they maintain a commitment to core values. Their collective expertise and strategic vision continue to propel the company forward, ensuring it remains a beloved brand among conscious consumers in Adelaide and beyond. Although this is no small feat, it is vital because the market is constantly evolving.
\nBlissful Botanicals, located in Adelaide, operates within the Bath and Body Product Lines industry, focusing on creating eco-friendly, artisanal products. The company’s operations prioritize sustainability and quality; striving to deliver natural and luxurious bath and body care items to a growing market of environmentally conscious consumers. This plan of operations outlines key elements of staffing, training, operational processes, and essential equipment and software necessary for effective daily activities. However, challenges may arise because of fluctuating market demands. Although the commitment to quality remains steadfast, maintaining this balance is crucial for continued success.
\nBlissful Botanicals maintains a team of dedicated professionals who are passionate about natural products and exceptional customer experiences. The staffing structure is designed to support efficient operations and customer engagement; however, this also fosters a collaborative environment. Although challenges arise, the team remains resilient because they believe in their mission. But, it is essential to continually adapt to changing demands.
\nThe operational process at Blissful Botanicals is streamlined to maintain high efficiency; however, it also emphasizes product quality and customer satisfaction. Key stages of the operation process include planning, sourcing, production, and distribution. Although each stage is crucial, the integration of these phases is what creates a cohesive system. This ensures that the end product meets the desired standards, because consistency is vital. Additionally, the team continuously evaluates performance metrics to improve operations further, thus enhancing overall effectiveness.
\nProcurement of high-quality, natural ingredients from certified suppliers prioritizes eco-friendly and ethical practices. However, one must consider the challenges involved; this can be complex because sourcing such materials often requires navigating a myriad of regulations. Although these suppliers are committed to sustainability, the final product may still face scrutiny from consumers and critics alike.
\nHandcrafted production methods are utilized, ensuring meticulous attention to detail in each product batch. Rigorous quality control checks are implemented at various stages of production; however, these measures are essential because they uphold the standard of excellence. Although some may overlook this importance, it is crucial for maintaining consistency and reliability in the final output.
\nThe utilization of sustainable packaging materials to align with environmental goals is essential; however, clear and informative labeling is equally important. This educates customers on product use and benefits. Although these aspects are crucial, it is often overlooked, because many businesses prioritize cost over sustainability. In the end, effective communication is key to fostering a more informed consumer base.
\nEffective inventory management systems are indeed in place to monitor stock levels and manage supply chain logistics; however, challenges often arise. This is crucial particularly because efficient systems can significantly impact overall operations. Although many businesses implement such strategies, they must continuously evaluate their effectiveness.
\nProducts are marketed and sold through various channels: physical retail locations, the company website, and online marketplaces. Efficient distribution systems ensure timely delivery to customers; however, challenges can arise. This is something that must be managed, because customer satisfaction depends on it. Although there are many options available, not all channels are equally effective. But, when executed properly, distribution can lead to significant advantages for a company.
\nRegularly gathering customer feedback is essential for informing product adjustments and improvements. However, this process can be challenging because it requires consistent engagement from users. Although many companies recognize its importance, few truly implement effective strategies. This feedback loop should not be overlooked, for it has the potential to drive innovation and enhance user satisfaction.
\nBlissful Botanicals utilizes a range of essential equipment and software to facilitate high-quality production and efficient operations; however, this process can be complex. Although there are many factors involved, the company strives for excellence because it understands the importance of maintaining standards. Nevertheless, efficient operations require constant attention and challenges may arise, but the team is committed to overcoming them.
\nThrough these operational strategies and resources, Blissful Botanicals is committed to delivering exceptional bath and body care products; however, it maintains an unwavering commitment to sustainability and customer satisfaction.
\nThe financial plan for Blissful Botanicals, a company in the Bath and Body Product Lines industry located in Adelaide, encompasses a comprehensive overview of our anticipated financial performance and requirements. This Bath and Body Product Lines Business Plan articulates our strategies for growth, sustainability, and financial health through four key components: profit and loss statement, cash flow statement, balance sheet, and financing needs. This structured approach aims to provide a clear financial roadmap, aiding strategic decision-making and helping us achieve long-term objectives; however, it also requires careful consideration of external factors. Although we are optimistic, we must remain vigilant, because the market can be unpredictable.
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The profit and loss statement (P&L) for Blissful Botanicals delineates our expected revenues, costs, and expenses over a specified period. Our revenue streams will primarily derive from the sale of high-quality bath and body products, including lotions, body washes, and personalized gift sets. We anticipate steady growth in revenues, driven by marketing strategies, expansion into new markets, and increasing brand recognition. However, initial conservative sales estimates suggest growth as market penetration increases. The cost of goods sold (COGS) includes expenses for sourcing raw materials, manufacturing, and distribution; this is vital because we aim to maintain a sustainable balance by optimizing our supply chain. Operating expenses consist of marketing expenses, administrative salaries, rent, utilities, and insurance, although efforts to streamline operations aim to control these costs. Our goal is to achieve profitability within the first few years of operation, utilizing economies of scale and operational efficiency as we grow.
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The cash flow statement for Blissful Botanicals is crucial in managing day-to-day financial health because it highlights cash inflows and outflows. This document aids in ensuring we maintain adequate liquidity to fund operations, meet obligations, and invest in growth opportunities.
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The balance sheet, which provides a snapshot of Blissful Botanicals’ financial position, details our assets, liabilities, and equity at any point in time. It is a critical tool for assessing the company’s ability to leverage assets to further business growth.
\nTo support our growth trajectory and operational goals, Blissful Botanicals requires strategic financing. The financing strategy is crafted to balance debt and equity to facilitate expansion, however, it must also maintain financial stability.
\nIn conclusion, the financial plan for Blissful Botanicals is designed to drive successful operations in the competitive Bath and Body Product Lines industry while maintaining robust financial health. This roadmap serves as a crucial element in achieving sustainable growth and delivering long-term value to stakeholders.
\nThe Appendix section of Blissful Botanicals’ business plan acts as a comprehensive repository of critical information that supports the core content of the plan. Located in Adelaide and operating within the Bath and Body Product Lines industry, Blissful Botanicals presents a detailed and structured appendix to provide stakeholders with additional insights and verification of claims and strategies outlined in the business plan. This section is divided into several key components; however, it also includes supplementary details that enhance understanding, although some may find it overwhelming. Because of its importance, this section deserves careful attention.
\nThis section contains all relevant financial records and forecasts, including income statements, balance sheets, cash flow projections, and break-even analyses. It also includes documentation of funding sources—whether from internal reserves or external investors—and outlines past financial performance metrics to support projected growth figures. However, some data may be limited, because this can affect the accuracy of projections. Although the records are comprehensive, there might be occasional discrepancies.
\nBlissful Botanicals has conducted extensive market research to understand the dynamics of the bath and body product lines market in Adelaide. This section includes data on market trends, consumer preferences, competitor analysis, and potential growth opportunities. Detailed surveys, interviews, and studies provide evidence of target market’s demands and potentiated market position; however, the analysis indicates fluctuations in consumer behavior. Although the data is promising, the company must remain vigilant because competition is fierce.
\nLegal compliance is a cornerstone of sustainable business operations and is crucial. This section of the appendix includes business licenses, trademarks, patents (if applicable), and regulatory compliance documents specific to operating in Adelaide. Contracts with suppliers, partners, and service providers are also featured here; however, ensuring transparency and legal integrity is paramount. Although some may overlook this, it is essential for long-term success because it builds trust and credibility.
\nTo give a rounded view of Blissful Botanicals’ aspirations and logistics, this section provides additional documents that may not fit neatly into other categories. This could include detailed resumes of key management, partnership outlines, and operational plans. Although they are important, the significance lies in their ability to convey a comprehensive understanding of the company’s objectives. Because of this, it is essential to consider all aspects, even if they appear trivial at first glance.
\nThis brief summary provides a rapid overview of the appendix content, highlighting key figures, significant legal notes, and essential insights from market research. It offers a condensed version for those who need to grasp the essentials without delving into full details, serving as a fast reference guide to the comprehensive data presented in the appendix. In essence, the Appendix of Blissful Botanicals’ business plan effectively bolsters the main plan’s narratives because it offers transparency, substantiation, and further clarity to potential investors, partners, and stakeholders. However, it is important to acknowledge that this document serves a crucial role in enhancing overall understanding.
\nIf you need help writing a business plan for your Bath and Body Product Lines business try Modeliks or see business plan examples for other industries in the Modeliks industries section.
\nAuthor:
\n\nFounder and CEO of Modeliks, Entrepreneur, and business planning expert.
\nIn the last 20 years, he helped everything from startups to multi-billion-dollar conglomerates plan, manage, fundraise and grow.
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