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Month-over-month (MoM) growth is a critical metric that provides insight into the short-term performance of a business. It helps you understand how a specific value, such as revenue, active users, or any other key metric, changes from one month to the next. By accurately measuring MoM growth, businesses can identify trends, make informed decisions, and adapt strategies for sustainable growth. This guide will explore the meaning of month-over-month growth, the formulas used to calculate it, and common pitfalls to avoid.
\n\n\n\nMonth-over-month growth refers to the percentage change in a specific metric from one month to the next. It’s a granular measure that provides insight into a business’s growth trajectory, helping identify short-term trends and assess the effectiveness of strategies. This metric is handy for startups and early-stage companies that need to track rapid changes in their performance.
\n\n\n\nUnderstanding how your business performs month-to-month can be invaluable for making strategic decisions, attracting investors, and identifying growth opportunities. MoM growth is often used to track revenue, user acquisition, and customer retention, offering a clear view of how these factors evolve. By monitoring these changes, businesses can adapt their strategies to optimize growth.
\n\n\n\nTo calculate month-over-month growth, use the following formula:
\n\n\n\nMonth-Over-Month Growth (%) = (Current Month Value − Previous Month Value / Previous Month Value) × 100
\n\n\n\nFor example, if your business had 200 active users in January and 240 in February, the calculation would be:
\n\n\n\n(240 − 200 / 200) × 100 = 20%
\n\n\n\nThis indicates a 20% growth in active users from January to February.
\n\n\n\nWhen dealing with multiple months of data, the compound monthly growth rate (CMGR) can provide a more comprehensive view of growth trends. CMGR assumes a constant growth rate over a period and is calculated using the formula:
\n\n\n\nCMGR = (Final Month Value / Initial Month Value) 1 / Number of Months − 1
\n\n\n\nFor instance, if your user base grew from 1,000 in January to 5,000 in December, the CMGR would be:
\n\n\n\n(5000 / 1000) 1 / 11 − 1 = 14.35%
\n\n\n\nThis indicates an average monthly growth rate of 14.35% over the year.
\n\n\n\nOne common error is presenting growth rates based on small absolute numbers, which can create an exaggerated perception of success. For example, increasing from 10 to 20 users represents a 100% growth rate but doesn’t reflect substantial business progress. Ensure that growth rates are contextualized with absolute numbers to provide a more accurate picture of performance.
\n\n\n\nGrowth can fluctuate significantly month-to-month, leading to misleading conclusions if not properly accounted for. Avoid flattening these fluctuations into a single growth rate without considering the underlying variability. Instead, present growth as a range or use absolute numbers to represent your business trajectory better.
\n\n\n\nLinear growth involves adding a constant number each month, while exponential growth compounds the previous month’s growth. It’s essential to distinguish between these two patterns, as misrepresenting linear growth as exponential can lead to unrealistic projections and expectations.
\n\n\n\nMoM growth is vital for tracking short-term performance and identifying trends that might not be visible in broader time scales. It allows businesses to respond quickly to changes, adjusting strategies and operations based on real-time data.
\n\n\n\nInvestors are often interested in a company’s growth metrics, as they provide insight into its potential for future success. Demonstrating consistent MoM growth can enhance your company’s attractiveness to investors by showcasing steady performance and progress.
\n\n\n\nBy monitoring MoM growth, businesses can make data-driven decisions that align with their goals. Whether optimizing marketing campaigns, adjusting pricing strategies, or enhancing product offerings, understanding MoM trends helps refine tactics to achieve desired outcomes.
\n\n\n\nCalculating month-over-month growth is essential for businesses aiming to optimize performance and achieve long-term success. By understanding how to calculate month-over-month growth, interpreting results accurately, and avoiding common mistakes, you can leverage this metric to guide strategic decisions and drive sustainable growth.
\n\n\n\nReady to elevate your business with actionable insights? Modeliks offers comprehensive tools and resources to help you track and analyze key growth metrics, empowering your business to reach new heights. Explore our Modeliks today to see how we can support your growth journey. Start your free trial!
\n","slug":"how-to-calculate-month-over-month-growth","date":"2024-08-12T12:14:19","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoyNjM1","sourceUrl":"/images/cms/Modeliks-6.jpg","altText":"Modeliks guide explaining how to calculate month over month growth with examples, formulas, and tips for accuracy."}},"seo":{"metaDesc":"Learn how to calculate month over month growth to track business performance and make informed decisions. Explore Modeliks today!"},"modified":"2024-08-12T12:14:20","related":[{"id":"cG9zdDoxMDQyMA==","title":"Modeliks 2.0 is Live!","content":"\nToday we released a massive new update of Modeliks. A multidimensional Modeliks 2.0. I am both happy and sad to see Modeliks grow up. I liked baby Modeliks. He was cute and a little clumsy. Now, we created a beast.
\n\n\n\nWe listened to your feedback and made Modeliks by far the best financial planning and reporting tool for SMEs. Alright, I might be a bit subjective, but here is what’s new:
\n\n\n\nAnd there is a lot more to come in the next few months. Stay tuned for new features, and in the mean-time, plan, manage and grow your business with Modeliks 2.0.
\n\n\n\nLet’s recap. Now you can:
\n\n\n\nEnjoy Modeliks 2.0! We know we are!
\n\n\n\nAuthor:
Modeliks Team
A variance report is a financial document that compares actual performance against planned or budgeted figures. It highlights differences (variances) between expected and actual results, helping businesses identify areas where they are overperforming or underperforming. These reports are commonly used in financial management, project management, and operational planning.
\n\n\n\nVariances in a report can be classified into:
\n\n\n\nA variance report is a crucial tool for analyzing financial performance, improving budgeting accuracy, and making strategic decisions.
\n\n\n\nVariance reports allow businesses to track deviations from their budget, helping them stay on top of their financial plans and prevent overspending.
\n\n\n\nBy analyzing variances, businesses can make informed adjustments to their financial strategies, resource allocations, and operational processes.
\n\n\n\nSignificant variances can signal inefficiencies in production, procurement, or sales, prompting businesses to investigate and optimize their operations.
\n\n\n\nHistorical variance reports help businesses refine their financial projections and make more accurate forecasts.
\n\n\n\nBusinesses can identify cost overruns and take corrective action to control expenses and enhance profitability.
\n\n\n\nBy comparing actual results to expected outcomes, variance reports hold departments and individuals accountable for their financial and operational performance.
\n\n\n\nUnderstanding financial and operational variances allows businesses to identify potential risks and implement preventive measures before they escalate.
\n\n\n\nA variance report provides a clear picture of a company’s financial health by comparing budgeted vs. actual results.
\n\n\n\nIt highlights unexpected expenses and cost overruns, allowing businesses to take corrective measures.
\n\n\n\nBy tracking sales variances, businesses can determine if revenue is growing as expected or if adjustments are needed.
\n\n\n\nVariance reports provide valuable data for future business planning and strategy adjustments.
\n\n\n\nDepartments and employees can be held accountable for meeting financial and operational targets.
\n\n\n\nReal-time variance analysis helps managers make quick, data-driven decisions to optimize performance.
\n\n\n\nUnforeseen variances can indicate changes in market trends, economic conditions, or customer behavior, allowing businesses to adapt accordingly.
\n\n\n\nVariance reports are essential tools for financial analysis, cost control, and strategic decision-making. By regularly monitoring variances, businesses can improve their financial accuracy, enhance operational efficiency, and ensure sustainable growth. Whether used for budgeting, forecasting, or performance evaluation, variance reports help businesses stay competitive and financially stable.
\n\n\n\nMake confident decisions with Modeliks. Plan, manage, fundraise and grow your business.
\n\n\n\nAuthor:
Modeliks Team
A Certified Management Accountant (CMA) is a professional designation awarded to individuals who have demonstrated expertise in financial management, strategic decision-making, and performance management. The CMA certification is issued by the Institute of Management Accountants (IMA) and is recognized globally as a mark of excellence in management accounting.
\n\n\n\nCMAs possess in-depth knowledge of financial planning, analysis, risk management, internal controls, and corporate finance. Unlike Certified Public Accountants (CPAs), who focus primarily on financial reporting and compliance, CMAs specialize in using financial data to guide business strategy and improve overall organizational performance.
\n\n\n\nTo earn the CMA designation, candidates must meet specific educational and experience requirements, pass a rigorous two-part exam covering financial planning and analysis, and adhere to ethical standards set by the IMA. CMAs play a crucial role in helping businesses optimize financial operations and achieve long-term success.
\n\n\n\nCMAs provide valuable financial insights that help businesses make informed strategic decisions, ensuring sustainable growth and profitability.
\n\n\n\nWith expertise in cost control and budgeting, CMAs help organizations optimize resource allocation, minimize waste, and improve operational efficiency.
\n\n\n\nCMAs play a critical role in identifying financial risks, implementing internal controls, and ensuring compliance with financial regulations, reducing the likelihood of fraud or financial mismanagement.
\n\n\n\nBy analyzing financial data and key performance indicators (KPIs), CMAs assist businesses in setting realistic goals, measuring progress, and improving overall performance.
\n\n\n\nBusinesses considering mergers, acquisitions, or major investments rely on CMAs to conduct financial analysis, assess risks, and ensure informed decision-making.
\n\n\n\nCMAs develop and maintain financial forecasts, ensuring businesses have a clear roadmap for future growth and financial stability.
\n\n\n\nCMAs ensure that businesses adhere to financial regulations, ethical standards, and corporate governance best practices, fostering transparency and accountability.
\n\n\n\nCMAs prepare financial forecasts, conduct variance analysis, and provide insights into business trends, helping organizations plan effectively for the future.
\n\n\n\nThey assess production costs, overhead expenses, and pricing strategies to maximize profitability while maintaining cost efficiency.
\n\n\n\nCMAs assist executives and business owners in making data-driven decisions, evaluating investment opportunities, and formulating growth strategies.
\n\n\n\nBy implementing robust risk management practices and internal controls, CMAs help businesses safeguard assets and prevent financial fraud.
\n\n\n\nThey develop budgets, financial models, and projections to ensure businesses have a clear financial direction and avoid unexpected cash flow issues.
\n\n\n\nCMAs track financial performance through KPIs and suggest improvements to enhance efficiency, productivity, and profitability.
\n\n\n\nThey ensure that businesses comply with accounting standards, tax laws, and ethical guidelines, reducing the risk of legal and financial penalties.
\n\n\n\nWith the increasing reliance on digital tools and analytics, CMAs leverage financial software and data analytics to enhance decision-making and streamline financial operations.
\n\n\n\nA Certified Management Accountant (CMA) is an essential asset for any business seeking financial stability, strategic growth, and operational efficiency. With expertise in financial planning, cost management, risk assessment, and strategic decision-making, CMAs help organizations optimize financial performance and achieve long-term success. Whether you’re a small business owner or part of a large corporation, having a CMA on your team can provide the financial leadership needed to navigate today’s dynamic business landscape.
\n\n\n\nMake confident decisions with Modeliks. Plan, manage, fundraise and grow your business.
\n\n\n\nAuthor:
Modeliks Team