3:I[5613,[],""]
5:I[1778,[],""]
4:["slug","tam-sam-som-meaning","d"]
0:["rnBdUNPWTD1c-_x1hScPE",[[["",{"children":["resources",{"children":["business-plans",{"children":[["slug","tam-sam-som-meaning","d"],{"children":["__PAGE__?{\"slug\":\"tam-sam-som-meaning\"}",{}]}]}]}]},"$undefined","$undefined",true],["",{"children":["resources",{"children":["business-plans",{"children":[["slug","tam-sam-som-meaning","d"],{"children":["__PAGE__",{},["$L1","$L2",null]]},["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children","resources","children","business-plans","children","$4","children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined","styles":[["$","link","0",{"rel":"stylesheet","href":"/_next/static/css/b29c6c1d4813d5b8.css","precedence":"next","crossOrigin":""}]]}]]},["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children","resources","children","business-plans","children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined","styles":null}]]},["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children","resources","children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined","styles":null}]]},[null,["$","html",null,{"lang":"en","children":[["$","head",null,{"children":[["$","meta",null,{"name":"robots","content":"index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"}],["$","link",null,{"rel":"icon","href":"/images/website-icon.svg"}]]}],["$","body",null,{"itemScope":true,"itemType":"https://schema.org/SoftwareApplication","className":"a1","children":[["$","meta",null,{"itemProp":"applicationCategory","content":"Business Planning Service"}],["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$L6","notFoundStyles":[],"styles":null}]]}]]}],null]],[[["$","link","0",{"rel":"stylesheet","href":"/_next/static/css/080fc4158a8a5598.css","precedence":"next","crossOrigin":""}]],"$L7"]]]]
6:E{"digest":"NEXT_REDIRECT;replace;/;307;"}
8:I[4699,["6081","static/chunks/6081-024259f4f6c69551.js?v1744903396788","3842","static/chunks/3842-43e6e4a5599f06c7.js?v1744903396788","6142","static/chunks/6142-d53122bf85c101bf.js?v1744903396788","995","static/chunks/app/resources/business-plans/%5Bslug%5D/page-d07cc0355ed69241.js?v1744903396788"],""]
9:T75f6,{"id":"cG9zdDoyMzc0","title":"TAM SAM SOM Meaning & Its Importance","content":"\n<p>Understanding the potential market for your product or service is crucial for any startup. Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) are three key metrics that help startups gauge market size and growth potential effectively. This article will break down each term and clarify their definitions, applications, and how to calculate them.</p>\n\n\n\n<h2 class=\"wp-block-heading\">TAM, SAM, and SOM Meaning</h2>\n\n\n\n<p>TAM, SAM, and SOM are vital metrics for evaluating a business&#8217;s potential market size. These metrics provide different insights into the market potential, helping businesses and investors understand the scope and feasibility of a venture.</p>\n\n\n\n<h2 class=\"wp-block-heading\">What is TAM?</h2>\n\n\n\n<p>TAM (Total Addressable Market) represents the total market demand for a product or service. It is the maximum revenue a business could generate if it achieves 100% market share. TAM is crucial for understanding a market&#8217;s full potential and helps set broad strategic goals.</p>\n\n\n\n<h2 class=\"wp-block-heading\">What is SAM?</h2>\n\n\n\n<p>SAM (Serviceable Available Market) is the portion of TAM that a company can target based on its business model, geographical reach, and product capabilities. It narrows down the TAM to a more realistic figure that the business can serve.</p>\n\n\n\n<h2 class=\"wp-block-heading\">What is SOM?</h2>\n\n\n\n<p>SOM (Serviceable Obtainable Market) is the share of the SAM that a company can realistically capture, considering its resources, competition, and market conditions. SOM provides a practical estimate of the achievable market share in the short to medium term.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Example to Illustrate TAM, SAM, and SOM</h2>\n\n\n\n<p>For a SaaS company launching a new project management tool:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TAM</strong>: All businesses worldwide need project management software.</li>\n\n\n\n<li><strong>SAM</strong>: Businesses in the U.S. need project management tools that integrate with specific existing software.</li>\n\n\n\n<li><strong>SOM</strong>: Small to medium-sized businesses in major U.S. cities are likely to adopt new project management software within the next two years.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">When Do TAM, SAM, and SOM Apply and Why?</h2>\n\n\n\n<p>These metrics are used in various stages of business planning and investor presentations:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TAM</strong>: Shows the ultimate growth potential of the market.</li>\n\n\n\n<li><strong>SAM</strong>: Helps set realistic targets for market penetration and resource allocation.</li>\n\n\n\n<li><strong>SOM</strong>: Provides a benchmark for short-term goals and performance measurement.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Calculate Each Metric</h2>\n\n\n\n<p>TAM</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Top-Down Approach</strong>: Use industry reports to estimate the total market size.</li>\n\n\n\n<li><strong>Bottom-Up Approach</strong>: Aggregate potential sales across all customer segments within the market.</li>\n</ul>\n\n\n\n<p><strong>SAM</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify the subset of TAM that fits your business model.</li>\n\n\n\n<li>Consider geographical, demographic, and economic constraints.</li>\n</ul>\n\n\n\n<p><strong>SOM</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assess the competitive landscape and market conditions.</li>\n\n\n\n<li>Estimate the market share you can realistically capture in the short term.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Applying TAM, SAM, and SOM in Business Strategy</h2>\n\n\n\n<p>These metrics allow startups to align product development, marketing strategies, and sales efforts with the most accessible and lucrative market segments. They are crucial for realistic goal setting and are often used to communicate business potential to investors and stakeholders.</p>\n\n\n\n<h2 class=\"wp-block-heading\">How These Metrics Guide Business Strategy</h2>\n\n\n\n<p>TAM, SAM, and SOM are strategic tools:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TAM</strong>: Helps understand the overall market opportunity.</li>\n\n\n\n<li><strong>SAM</strong>: Focuses on the specific market segment your business can target.</li>\n\n\n\n<li><strong>SOM</strong>: Sets realistic sales goals and aids in resource planning.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Importance of Accurate Market Sizing</h2>\n\n\n\n<p>Accurate market sizing ensures that startups avoid the pitfalls of underestimating or overestimating their market potential, which can lead to misallocated resources, skewed business strategies, and difficulty in attracting investment. It:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides a realistic view of the business opportunity.</li>\n\n\n\n<li>Helps set achievable goals.</li>\n\n\n\n<li>Enhances credibility with investors.</li>\n\n\n\n<li>Reduces the risk of overestimating market potential.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Include Accurate Market Sizing in Business Plans</h2>\n\n\n\n<p>Including accurate TAM, SAM, and SOM figures in business plans:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demonstrates thorough market research.</li>\n\n\n\n<li>Helps in convincing investors of the business&#8217;s potential.</li>\n\n\n\n<li>Provides a clear roadmap for growth and scalability.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Use TAM, SAM, and SOM to Determine Market Size</h2>\n\n\n\n<p>Using these metrics helps businesses:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify the full market opportunity.</li>\n\n\n\n<li>Focus on realistic targets.</li>\n\n\n\n<li>Allocate resources efficiently.</li>\n\n\n\n<li>Develop targeted marketing strategies.</li>\n\n\n\n<li>Attract and convince investors with credible data.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Evaluating TAM, SAM, and SOM for Startup Success</h2>\n\n\n\n<p>For startups, these metrics are essential for assessing market potential and guiding strategic decisions. They help understand market dynamics and the feasibility of capturing a significant market share, thus playing a pivotal role in attracting investors.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Step-by-Step Guide to Calculating TAM, SAM, and SOM</h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: Define Your TAM</strong></h3>\n\n\n\n<p>Identify the broadest potential market for your product or service.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Narrow Down to Your SAM</strong></h3>\n\n\n\n<p>Refine your focus on the market you can serve with your current business model and distribution channels.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Calculate Your SOM</strong></h3>\n\n\n\n<p>To estimate this figure, assess your competition, market entry barriers, and your business’s unique value proposition.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Navigating Market Potential with Precision</h2>\n\n\n\n<p>Understanding and accurately calculating TAM, SAM, and SOM is crucial for startups to define their market opportunities, set realistic goals, and attract investors. By incorporating these metrics into your business strategy, you can ensure a focused and effective approach to market entry and growth.</p>\n\n\n\n<p>Ready to transform your business strategy? Try <a href=\"https://www.modeliks.com/features/\" target=\"_blank\" rel=\"noreferrer noopener\">Modeliks</a> today to streamline your business planning and achieve strategic success.<strong> </strong><a href=\"https://app.modeliks.com/register/ACBD5AB2-6994-40EE-A43A-B4370C09EDA1?_gl=1*i3un9e*_gcl_au*MTMyNjI3Mzg2OS4xNzE0NjM3MzQ4\">Start for Free<strong> </strong>and see the difference!</a></p>\n","slug":"tam-sam-som-meaning","date":"2024-06-17T13:16:16","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"competitor analysis"},{"name":"market analysis"}]},"featuredImage":{"node":{"id":"cG9zdDoyMzc2","sourceUrl":"/images/cms/TAM-SAM-SOM-Meaning-How-to-Calculate.jpg","altText":"Modeliks Guide: Understand TAM SAM SOM meaning to measure startup market potential accurately and effectively."}},"seo":{"metaDesc":"Understand TAM SAM SOM meaning and how these metrics can guide your strategy. Perfect for startups looking to size their market accurately."},"modified":"2024-06-17T13:16:16","related":[{"id":"cG9zdDoxMDQyMA==","title":"Modeliks 2.0 is Live!","content":"\n<p>Today we released a massive new update of Modeliks.  A multidimensional Modeliks 2.0. I am both happy and sad to see Modeliks grow up. I liked baby Modeliks. He was cute and a little clumsy. Now, we created a beast.  </p>\n\n\n\n<p>We listened to your feedback and made Modeliks by far the best financial planning and reporting tool for SMEs. Alright, I might be a bit subjective, but here is what’s new:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Multi dimensional planning and reporting</strong>. This means that you can plan and track performance by organizational unit, whether that is business units, departments, geography, stores, projects. However your company is structured, you can have clear targets and track performance across your whole organization.</li>\n\n\n\n<li><strong>Consolidation</strong>: if you plan on a business unit level, Modeliks will consolidate your financial plans upwords.</li>\n\n\n\n<li><strong>Allocations</strong>: allocate costs from the head office down to the operating units. Why? Some costs are incurred in the head office, or regional offices, but should be allocated down to the operating units, in order to get a correct picture of profitability across the organization.</li>\n\n\n\n<li><strong>Quickbooks integration</strong>. Connect Modeliks to your Quickbooks and have your planning and monthly reporting automated, error free and done in minutes.</li>\n\n\n\n<li><strong>Account grouping</strong>. Group several accounts into one group account. For example, you can create a Utilities group account and make your Energy, heating, phone, internet, water accounts part of the utilities group. Why? Because when you plan, you don’t want to plan on every single small account that you have in your accounting system. It is too tedious and messy. So, group them logically, plan on groups, and make planning and reporting easy and useful.</li>\n\n\n\n<li><strong>Initiative planning and evaluation</strong>. You have a new initiative in mind for your business? Create a business case and see how it will impact your business. If the numbers say it’s good, keep it. If not, drop it.  </li>\n\n\n\n<li><strong>Monthly forecasting</strong>. Now you can forecast up to 3 years on monthly basis.</li>\n\n\n\n<li>Lastly. <strong>Speed</strong>. Modeliks is now 10 times faster than before.   </li>\n</ol>\n\n\n\n<p>And there is a lot more to come in the next few months. Stay tuned for new features, and in the mean-time, plan, manage and grow your business with Modeliks 2.0.</p>\n\n\n\n<p>Let’s recap. Now you can:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Build driver based financial models for any business</li>\n\n\n\n<li>Do it by department, business unit, geography, stores, projects</li>\n\n\n\n<li>Run scenarios and evaluate new initiatives</li>\n\n\n\n<li>Track actual performance vs budget, on every level in your organization. Especially easy with the Quickbooks integration</li>\n\n\n\n<li>Automate monthly investor and management reporting</li>\n\n\n\n<li>And write professional and detailed business plans with the help of our AI assistant.</li>\n</ol>\n\n\n\n<p>Enjoy <a href=\"https://modeliks.com/\">Modeliks</a> 2.0! We know we are!</p>\n\n\n\n<p>Author: <br><a href=\"https://www.modeliks.com/about-us\">Modeliks Team</a></p>\n","slug":"modeliks-2-0-a-live","date":"2025-04-01T08:59:31","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=-61deO4BkFg"},"tags":{"nodes":[{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial reporting"},{"name":"market analysis"},{"name":"modeliks"},{"name":"quickbooks"}]},"featuredImage":{"node":{"id":"cG9zdDoxMDQyMg==","sourceUrl":"/images/cms/Modeliks-2.0-Post-image.png","altText":"Modeliks 2.0."}},"seo":{"metaDesc":"A massive new update of Modeliks is here. A multidimensional, Quickbooks integrated, faster than ever Modeliks 2.0. GROW your business, NOW!"},"modified":"2025-04-01T09:20:31","related":null},{"id":"cG9zdDoxMDQxNQ==","title":"What is a Variance Report?","content":"\n<h2 class=\"wp-block-heading\">What is a Variance Report?</h2>\n\n\n\n<p>A variance report is a financial document that compares actual performance against planned or budgeted figures. It highlights differences (variances) between expected and actual results, helping businesses identify areas where they are overperforming or underperforming. These reports are commonly used in financial management, project management, and operational planning.</p>\n\n\n\n<p>Variances in a report can be classified into:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"https://gocardless.com/en-us/guides/posts/favorable-vs-unfavorable-variance/#:~:text=Favorable%20variance%20is%20a%20difference,a%20favorable%20variance%20of%20%2425%2C000.\">Favorable Variances</a>:</strong> When actual performance exceeds expectations (e.g., higher revenue, lower costs).</li>\n\n\n\n<li><strong><a href=\"https://www.investopedia.com/terms/u/unfavorable-variance.asp#:~:text=Key%20Takeaways-,Unfavorable%20variance%20is%20an%20accounting%20term%20that%20describes%20instances%20where,will%20be%20less%20than%20expected.\">Unfavorable Variances</a>:</strong> When actual performance falls short of expectations (e.g., higher costs, lower revenue).</li>\n</ol>\n\n\n\n<p>A variance report is a crucial tool for analyzing financial performance, improving budgeting accuracy, and making strategic decisions.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is a Variance Report Important for Every Business?</h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Enhances Budget Control</strong></h3>\n\n\n\n<p>Variance reports allow businesses to track deviations from their budget, helping them stay on top of their financial plans and prevent overspending.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Supports Strategic Decision-Making</strong></h3>\n\n\n\n<p>By analyzing variances, businesses can make informed adjustments to their financial strategies, resource allocations, and operational processes.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Identifies Operational Inefficiencies</strong></h3>\n\n\n\n<p>Significant variances can signal inefficiencies in production, procurement, or sales, prompting businesses to investigate and optimize their operations.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Improves Financial Forecasting</strong></h3>\n\n\n\n<p>Historical variance reports help businesses refine their financial projections and make more accurate forecasts.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Strengthens Cost Management</strong></h3>\n\n\n\n<p>Businesses can identify cost overruns and take corrective action to control expenses and enhance profitability.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Boosts Performance Accountability</strong></h3>\n\n\n\n<p>By comparing actual results to expected outcomes, variance reports hold departments and individuals accountable for their financial and operational performance.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Aids in Risk Management</strong></h3>\n\n\n\n<p>Understanding financial and operational variances allows businesses to identify potential risks and implement preventive measures before they escalate.</p>\n\n\n\n<h2 class=\"wp-block-heading\">What Does a Variance Report Do for You?</h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Tracks Financial Performance</strong></h3>\n\n\n\n<p>A variance report provides a clear picture of a company’s financial health by comparing budgeted vs. actual results.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Helps in Cost Control</strong></h3>\n\n\n\n<p>It highlights unexpected expenses and cost overruns, allowing businesses to take corrective measures.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Identifies Revenue Trends</strong></h3>\n\n\n\n<p>By tracking sales variances, businesses can determine if revenue is growing as expected or if adjustments are needed.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Supports Business Planning</strong></h3>\n\n\n\n<p>Variance reports provide valuable data for future business planning and strategy adjustments.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Increases Accountability</strong></h3>\n\n\n\n<p>Departments and employees can be held accountable for meeting financial and operational targets.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Enhances Decision-Making</strong></h3>\n\n\n\n<p>Real-time variance analysis helps managers make quick, data-driven decisions to optimize performance.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#8211; Provides Insight into Market and Economic Conditions</strong></h3>\n\n\n\n<p>Unforeseen variances can indicate changes in market trends, economic conditions, or customer behavior, allowing businesses to adapt accordingly.</p>\n\n\n\n<h2 class=\"wp-block-heading\">How to do it in Modeliks? </h2>\n\n\n\n<h3 class=\"wp-block-heading\">Plan</h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Build driver-based financial plans (the only right way to plan)</li>\n\n\n\n<li>Automated &amp; error free financial statement (P&amp;L, balance sheet, cashflow) plus KPIs</li>\n\n\n\n<li>By department, business unit, geography, stores, projects, etc.</li>\n\n\n\n<li>Run scenarios and evaluate new initiatives to mitigate risk</li>\n\n\n\n<li>Develop industry expertise with financial model templates by industry</li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading\">Manage your business</h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Set measurable targets (KPIs) across the organization</li>\n\n\n\n<li>Track actuals vs. plan &amp; past periods on every important KPI</li>\n\n\n\n<li>Connect to your accounting software for effortless planning and reporting</li>\n\n\n\n<li>Drive alignment and accountability across the organization, by department, business unit, geography, stores, projects, etc.</li>\n\n\n\n<li>Monthly investor and management reports in minutes</li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading\">Fundraise</h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Write professional business plans. AI powered, SBA and investor ready format, done in an hour.</li>\n\n\n\n<li>Create pitch decks that build investor confidence</li>\n</ol>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion</h2>\n\n\n\n<p>Variance reports are essential tools for financial analysis, cost control, and strategic decision-making. By regularly monitoring variances, businesses can improve their financial accuracy, enhance operational efficiency, and ensure sustainable growth. Whether used for budgeting, forecasting, or performance evaluation, variance reports help businesses stay competitive and financially stable.</p>\n\n\n\n<p>Make confident decisions with <a href=\"https://modeliks.com/\">Modeliks</a>. Plan, manage, fundraise and grow your business.</p>\n\n\n\n<p>Author: <br><a href=\"https://www.modeliks.com/about-us\">Modeliks Team</a></p>\n","slug":"what-is-a-variance-report","date":"2025-03-12T14:44:54","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["reports-and-dashboards"],"videoHeader":null},"tags":{"nodes":[{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial reporting"},{"name":"market analysis"},{"name":"modeliks"},{"name":"small business"}]},"featuredImage":{"node":{"id":"cG9zdDoxMDQxNg==","sourceUrl":"/images/cms/getty-images-oZeh-EEj8mw-unsplash.jpg","altText":"Variance Report"}},"seo":{"metaDesc":"What is a Variance Report and why you need it? What should it include? How you can analize with Modeliks?"},"modified":"2025-03-12T14:44:58","related":null},{"id":"cG9zdDoxMDQwMg==","title":"What is a Certified Management Accountant (CMA)?","content":"\n<h2 class=\"wp-block-heading\">What is a Certified Management Accountant?</h2>\n\n\n\n<p>A Certified Management Accountant (CMA) is a professional designation awarded to individuals who have demonstrated expertise in financial management, strategic decision-making, and performance management. The <a href=\"https://www.investopedia.com/terms/c/cma.asp\">CMA certification </a>is issued by the Institute of Management Accountants (IMA) and is recognized globally as a mark of excellence in management accounting.</p>\n\n\n\n<p>CMAs possess in-depth knowledge of financial planning, analysis, risk management, internal controls, and corporate finance. Unlike Certified Public Accountants (CPAs), who focus primarily on financial reporting and compliance, CMAs specialize in using financial data to guide business strategy and improve overall organizational performance.</p>\n\n\n\n<p>To earn the CMA designation, candidates must meet specific educational and experience requirements, pass a rigorous two-part exam covering financial planning and analysis, and adhere to ethical standards set by the IMA. CMAs play a crucial role in helping businesses optimize financial operations and achieve long-term success.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is a Certified Management Accountant Important for Every Business?</h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Enhances Financial Strategy and Decision-Making</strong></h3>\n\n\n\n<p>CMAs provide valuable financial insights that help businesses make informed strategic decisions, ensuring sustainable growth and profitability.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Improves Cost Management and Efficiency</strong></h3>\n\n\n\n<p>With expertise in cost control and budgeting, CMAs help organizations optimize resource allocation, minimize waste, and improve operational efficiency.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strengthens Internal Controls and Risk Management</strong></h3>\n\n\n\n<p>CMAs play a critical role in identifying financial risks, implementing internal controls, and ensuring compliance with financial regulations, reducing the likelihood of fraud or financial mismanagement.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Drives Business Performance and Profitability</strong></h3>\n\n\n\n<p>By analyzing financial data and key performance indicators (KPIs), CMAs assist businesses in setting realistic goals, measuring progress, and improving overall performance.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Supports Mergers, Acquisitions, and Investments</strong></h3>\n\n\n\n<p>Businesses considering mergers, acquisitions, or major investments rely on CMAs to conduct financial analysis, assess risks, and ensure informed decision-making.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Helps in Budgeting and Forecasting</strong></h3>\n\n\n\n<p>CMAs develop and maintain financial forecasts, ensuring businesses have a clear roadmap for future growth and financial stability.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Enhances Compliance and Corporate Governance</strong></h3>\n\n\n\n<p>CMAs ensure that businesses adhere to financial regulations, ethical standards, and corporate governance best practices, fostering transparency and accountability.</p>\n\n\n\n<h2 class=\"wp-block-heading\">What Does a Certified Management Accountant Do for You?</h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Financial Planning and Analysis (FP&amp;A)</strong></h3>\n\n\n\n<p>CMAs prepare financial forecasts, conduct variance analysis, and provide insights into business trends, helping organizations plan effectively for the future.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cost Management and Profitability Analysis</strong></h3>\n\n\n\n<p>They assess production costs, overhead expenses, and pricing strategies to maximize profitability while maintaining cost efficiency.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategic Decision Support</strong></h3>\n\n\n\n<p>CMAs assist executives and business owners in making data-driven decisions, evaluating investment opportunities, and formulating growth strategies.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Risk Assessment and Internal Controls</strong></h3>\n\n\n\n<p>By implementing robust risk management practices and internal controls, CMAs help businesses safeguard assets and prevent financial fraud.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Budgeting and Financial Forecasting</strong></h3>\n\n\n\n<p>They develop budgets, financial models, and projections to ensure businesses have a clear financial direction and avoid unexpected cash flow issues.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Performance Measurement and Business Optimization</strong></h3>\n\n\n\n<p>CMAs track financial performance through KPIs and suggest improvements to enhance efficiency, productivity, and profitability.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Regulatory Compliance and Ethics</strong></h3>\n\n\n\n<p>They ensure that businesses comply with accounting standards, tax laws, and ethical guidelines, reducing the risk of legal and financial penalties.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Technology and Data Analytics Integration</strong></h3>\n\n\n\n<p>With the increasing reliance on digital tools and analytics, CMAs leverage financial software and data analytics to enhance decision-making and streamline financial operations.</p>\n\n\n\n<h2 class=\"wp-block-heading\">In which way Modeliks can be used?</h2>\n\n\n\n<h3 class=\"wp-block-heading\">Plan</h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Build driver-based financial plans (the only right way to plan)</li>\n\n\n\n<li>Automated &amp; error free financial statement (P&amp;L, balance sheet, cashflow) plus KPIs</li>\n\n\n\n<li>By department, business unit, geography, stores, projects, etc.</li>\n\n\n\n<li>Run scenarios and evaluate new initiatives to mitigate risk</li>\n\n\n\n<li>Develop industry expertise with financial model templates by industry</li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading\">Manage your business</h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Set measurable targets (KPIs) across the organization</li>\n\n\n\n<li>Track actuals vs. plan &amp; past periods on every important KPI</li>\n\n\n\n<li>Connect to your accounting software for effortless planning and reporting</li>\n\n\n\n<li>Drive alignment and accountability across the organization, by department, business unit, geography, stores, projects, etc.</li>\n\n\n\n<li>Monthly investor and management reports in minutes</li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading\">Fundraise</h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Write professional business plans. AI powered, SBA and investor ready format, done in an hour.</li>\n\n\n\n<li>Create pitch decks that build investor confidence</li>\n</ol>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion</h2>\n\n\n\n<p>A Certified Management Accountant (CMA) is an essential asset for any business seeking financial stability, strategic growth, and operational efficiency. With expertise in financial planning, cost management, risk assessment, and strategic decision-making, CMAs help organizations optimize financial performance and achieve long-term success. Whether you’re a small business owner or part of a large corporation, having a CMA on your team can provide the financial leadership needed to navigate today’s dynamic business landscape.</p>\n\n\n\n<p>Make confident decisions with <a href=\"https://modeliks.com/\">Modeliks</a>. Plan, manage, fundraise and grow your business.</p>\n\n\n\n<p>Author: <br><a href=\"https://www.modeliks.com/about-us\">Modeliks Team</a></p>\n","slug":"what-is-a-certified-management-accountant","date":"2025-03-06T13:06:33","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["reports-and-dashboards"],"videoHeader":null},"tags":{"nodes":[{"name":"accounting"},{"name":"business management"},{"name":"business planning"},{"name":"Certified Management Accountant"},{"name":"Certified Management Accountant (CMA)"},{"name":"CMA"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"}]},"featuredImage":{"node":{"id":"cG9zdDoxMDQwMw==","sourceUrl":"/images/cms/vitaly-gariev-E65p9f63Iv0-unsplash.jpg","altText":"Certified Management Accountant (CMA)"}},"seo":{"metaDesc":"What is Certified Management Accountant (CMA)? What do they do? How they can help? How Modeliks can be used?"},"modified":"2025-03-06T13:06:36","related":null}]}2:["$","$L8",null,{"post":"$9"}]
7:[["$","meta","0",{"name":"viewport","content":"width=device-width, initial-scale=1"}],["$","meta","1",{"charSet":"utf-8"}],["$","title","2",{"children":"Modeliks | TAM SAM SOM Meaning & Its Importance"}],["$","meta","3",{"name":"description","content":"Understand TAM SAM SOM meaning and how these metrics can guide your strategy. Perfect for startups looking to size their market accurately."}],["$","link","4",{"rel":"canonical","href":"https://www.modeliks.com/resources/business-plans/tam-sam-som-meaning"}],["$","meta","5",{"property":"og:title","content":"Modeliks | TAM SAM SOM Meaning & Its Importance"}],["$","meta","6",{"property":"og:description","content":"Understand TAM SAM SOM meaning and how these metrics can guide your strategy. Perfect for startups looking to size their market accurately."}],["$","meta","7",{"property":"og:url","content":"https://www.modeliks.com/resources/business-plans/tam-sam-som-meaning"}],["$","meta","8",{"property":"og:site_name","content":"Modeliks"}],["$","meta","9",{"property":"og:locale","content":"en_US"}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"name":"twitter:card","content":"summary"}],["$","meta","12",{"name":"twitter:title","content":"Modeliks | TAM SAM SOM Meaning & Its Importance"}],["$","meta","13",{"name":"twitter:description","content":"Understand TAM SAM SOM meaning and how these metrics can guide your strategy. Perfect for startups looking to size their market accurately."}],["$","link","14",{"rel":"icon","href":"/favicon.ico","type":"image/x-icon","sizes":"16x16"}]]
1:null